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Submitted by: Allan Starr
Recently, our marketing agency in Phoenix commissioned a sampling survey of the 8,000-plus subscribers to our newsletter. We did it in order to get a handle on a profile of our readership across many categories. We found that the majority are 29-54 years of age and are either an entrepreneur, a general manager or sales and marketing executive for a (on average) 36-employee firm.
Something else of interest was our discovery that out of the 282 individual communities represented by our readership, a full 68% were in marketing areas of well over one million residents. And because, as they say, all business is local, it got us thinking about the importance of the visibility within a community of a marketing agency, or any other kind of business.
Regardless of what percentage of your business is national in scope, even placed by decision makers in far away places in some instances, you must have a broad-based local contact network for things like supply chain support and referrals. In order to reduce your community to a manageable size, it is desirable to have as strong a presence as possible where you are based.
Rising like a Phoenix
Like that mythological, rising Phoenix Bird that rises from the ashes, the Phoenix, AZ of my birth, to this day, our headquarters, has risen from a community of some 100,000 to become the nation s 5th-largest city, fast approaching four million persons. Obviously, the local marketplace of today bears little resemblance to that of 34 years ago when our company was founded.
As a boy in the 40s, walking down Central Avenue with my dad became a seemingly endless succession of him greeting friends and the exchange of pleasantries. Today in Phoenix, one can spend the better part of a day in the midst of a crowd and see nary a familiar face. Alas, what is one to do in order to gain even a glint of recognition, let alone become a household word?
We’ll leave the proposition of becoming a household word to those dealing with Verizon- or McDonald’s-sized marketing budgets and, for our purposes, relate this message to those among us who have smaller-niche prospect groups, yet feel a need for visibility within them. What it comes down to is that old marketing line that goes, “If you want to hunt elephants, you ve got to go where the elephants are.”
Advertising, and publicity releases aside, to me what this axiom speaks of is the concept of “rubbing elbows” with the decision makers you seek to attract. To network with them through memberships in organizations is the obvious answer. But because your time is your most precious commodity, the emphasis must be on selectivity.
And — take it from a wizened old “networker,” surface superficiality does not “cut it” on the networking art s best practices chart. Rather, the magic word is involvement. You must, over a protracted period of time, become immersed in the organizations you choose, up to and including leadership roles. In short, the key is to become a “household word” within smaller but carefully selected community segment`s.
Making an investment
There is one more key word to consider in any discussion of networking. That word is investment. And, I refer not just to your time and money, which are givens with any meaningful affiliation, but an investment of your abilities, input and effort. The success and recognition gained from any group involvement will be in direct proportion to what it is you have contributed to the advancement of the mission of that particular group.
About the Author: Allan Starr founded Marketing Partners of Arizona in 1976, which serves a local, regional and national clientele with services including strategic marketing, advertising, public relations, sponsorship procurement, e-mail marketing, Website optimization and other online initiatives. Starr is former governor of the SW District of the AAF, two-term president of The AZSBA and served six terms on the board of directors of The Greater Phoenix Chamber of Commerce.
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Sunday, January 10, 2010
Two people in Kenya died earlier today after a five-storeyed building under construction in the town of Kiambu collapsed. Four others were said to have been injured.
The incident occurred in the middle of the night, at 02:30 local time (23:30 UTC), on Sunday morning. The building was only a few metres from another building that collapsed in October of last year, killing thirty people.
The building is reported to have been condemned last year, when the authorities deemed it substandard. Preparations to demolish the building started yesterday, in accordance with a court order that required the building to be destroyed within thirty days.
One of the casualties from the accident was Maina Irungu, aged seventeen; the other hasn’t been identified. People wounded by the collapse were taken to the Kiambu District Hospital. The victims were all people who lived in houses near the collapsed building. Rescue operations are still ongoing, being conducted by the Red Cross, police, and military. Officials also ordered evacuation of two buildings in the vicinity when cracks were spotted on them, according to Capital FM Kenya.
This story in itself is reflective of a major infrastructure problem in Kenya, according to the BBC, China says it will give a US$7 million (£4.4m, €4.9m) grant to help fund infrastructure development projects in Kenya.
Monday, February 2, 2009
U.S. Olympic swimmer Michael Phelps has apologized to fans following tabloid pictures of him smoking a marijuana pipe.
The 23-year-old multiple gold medalist was pictured yesterday in the British Sunday newspaper The News of the World apparently using a “bong” at a University of South Carolina party he attended whilst visiting a friend on November 6, 2008. He released a statement on his Facebook wall, saying “I engaged in behavior which was regrettable and demonstrated bad judgment.”
The statement said “I’m 23 years old, and despite the successes I have had in the pool, I acted in a youthful and inappropriate way, not in a manner that people have come to expect from me. For this, I am sorry. I promise my fans and the public – it will not happen again.”
Marijuana is banned by the World Anti-Doping Agency (WADA) when athletes are actually competing, but not outside of that. Phelps therefore is unlikely to face sanctions from WADA because of the incident. However, US swimming officials and Fédération Internationale de Natation (FINA), the international swimming federation, will comment later on their thoughts about the incident. FINA banned Gary Hall for three months in 1998 for marijuana use.
Phelps has never failed a drugs test in his career and has previously volunteered for extra testing as part of the sport’s campaign against performance enhancing drugs. He does, however, have a conviction for drunken driving gained when he was 19. Phelps was named as the U.S. Olympic Committee‘s male athlete of the year last week and was also Sports Illustrated magazine’s “Sportsman of the Year” in 2008. He has endorsement contracts with Speedo, Visa, Guitar Hero and Frosted Flakes.
Saturday, June 23, 2007
Inflation in Zimbabwe is now the world’s highest at 11,000 percent and rising. Reports first came in that the value of the Zimbabwean dollar had reached an all-time low two days ago, at which point the official inflation rate was 4,500 percent. Even though this was already high enough to be the world’s highest, to make matters worse, independent financial sources estimated the figure to be closer to 9,000 percent. Yesterday, reports came in that inflation had risen to 11,000 percent.
US Ambassador to Zimbabwe Christopher Dell is reported to have told The Guardian newspaper over the telephone that he believes inflation “will hit 1.5 million percent by the end of 2007, if not before,” adding that he “know(s) that sounds stratospheric but, looking at the way things are going, I believe it is a modest forecast.” Dell went on to predict that president Robert Mugabe would be forced out of power by the hyperinflation, a prediction also made by opposition leader Morgan Tsvangirai.
Dell added that he felt Mugabe would be out in “a matter of months, if not weeks” and justified his comments with the rationale that “It destabilises everything. People have completely lost faith in the currency and that means they have completely lost faith in the government that issues it.” Tsvangirai comments to the Associated Press were that: “He’s got an economy that’s down on its knees, he knows he cannot sustain it.” Despite this, Mugabe has expressed intentions to stand for the next election.
Exchange rates for the U.S. dollar have reached an official 15,000-1, but on the black market, according to one anonymous illicit money trader, deals have reached 140,000-1 in cash, with a shortage of bank notes creating a 200,000-1 premium on bank transfers and large overseas deals reaching as much as 300,000-1. Meanwhile, in the course of a week the black market exchange for the UK£ has risen from 160,000-1 to 400,000-1. Despite these increases, Mugabe remains adamant that his currency should not be devalued, and is keeping official exchange rates fixed, with the rate for the US$ fixed at 250-1.
The dealer said that added uncertainty had arisen from talks held between the current government and the opposition party, the Movement for Democratic Change. The official press services published propaganda describing the talks as the opposition negotiating “in bad faith” for its own political gain.
Shops are running out of goods due to the huge cost of imported goods and the lack of local ones due to the closure of inflation-crippled factories. “If it goes on like this, we’ll have nothing to sell, we’ll have no staff and we’ll have to close down completely,” said one store manager, who was unnamed because he feared retaliation by the state for being a “prophet of doom”. Other shops have been closing down temporarily to change their prices.
Hyperinflation is also worsening already crippling poverty in Zimbabwe, with people unable to afford the necessary goods for survival. State regulations limit bank money withdrawals to Z$1.5 million per day, hopelessly inadequate given current currency values. One person’s pension company informed him he would no longer receive statements because the value of his pension fund had decreased to less than that of a postage stamp.
The state daily Chronicle in the second city of Bulawayo reported that Western countries were planning to become involved with the situation upon Mugabe’s departure with a rescue package valued at US$3 billion. Western officials have confirmed that budget proposals exist relating to, according to the Associated Press, “food support, public services reform and the rebuilding of agriculture and general infrastructure over five years in a new political landscape led by reformist Zimbabwean politicians.” However, state media again ran propaganda-based stories, saying that Western powers and their close political friends, who state media call the “Fishmongers Group”, were “working overtime to destroy the economy, mutilate the Zimbabwe dollar, foment civil unrest and then dangle a rescue package to win the support of gullible politicians.”
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By Anthony Peck
It’s the oldest trick in the book-and if it’s not it’s definitely on the top ten! You find some poor, unsuspecting sap, convince them that you’ve got a great homeowners insurance policy to sell them, hammer out your own contract (complete with the fine print), get the homeowner to sign and hand over a check for their first year of coverage and disappear into the night without a trace. This type of insurance scam has been around in one form or another for years. Why? Because it works!
The moral of this story? Watch out for insurance scams when you’re buying your homeowners insurance.
What You Need to Watch Out For
How do you know whether the “independent agent” you’re talking to about buying a homeowners insurance policy is on the level or taking you for a ride? When it gets right down to it, you can’t guarantee that you’ll be able to spot a scammer 100% of the time. Today’s high tech criminals are so slick some of them could sell insurance to the government and get away with it, so if you’ve been taken for a ride in the past don’t feel bad. You’re in good company, and you’ve been taken by some of the smartest and most well equipped con-artists in the world!
There are a few things you need to watch out for when buying homeowners insurance to minimize the chances of falling into the clutches of a con artist. First and foremost, before getting deeply involved with any insurance agent make sure you take the time to check out their credentials. Every state has a licensing procedure that all insurance sellers have to go through to be certified to work within state borders. Guess what? They also keep a database of the insurance sellers that pass muster!
Major national sellers, like AllState or State Farm, are pretty easy to spot-and even easier to trust. When you’re working with a private agent (or a small, little known company), however, it pays to be careful. Contact your state’s Department of Insurance and check out their licensing credentials. If they aren’t licensed to be wheeling and dealing in homeowners insurance it doesn’t matter what kind of spiel they try to tell you about recently relocating, or waiting for their paperwork to process, or any other line they can come up with. This is a deal you just have to resist.
If their licensing issues didn’t immediately raise any red flags go ahead and move forward with the deal. There are, after all, plenty of respectable and trustworthy insurance dealers out there! Just keep a wary eye. Any insurance agent that can’t explain your homeowners insurance policy in clear, simple terms that someone without a degree in insurance law can understand, changes the policy halfway through the process, is consistently difficult to contact or tries to convince you that there’s a reason their rates are considerably higher than their competitor’s for the same coverage should be handled with care.
If you’re afraid that you’re being scammed, walk away. There are no limits to the number of possibilities when it comes to purchasing homeowners insurance, so there’s no reason to stay in a position where you’re afraid you’re being scammed. Simply bid the fishy agent a fond farewell and move on to the next good offer. You’ll be glad that you did when you’re covered by the trustworthy homeowners insurance coverage you deserve.
About the Author: Anthony M. Peck is the Senior Developer, Software Project Manager, and Director of Business Development for QuoteScout.com. For more information on buying homeowners insurance, please visit them on the web at http://www.QuoteScout.com.
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Thursday, June 19, 2008
Buffalo, New York —Judge Justice Christopher Burns of the New York State Supreme Court has ordered a halt to an emergency demolition on a 19th century stable and livery on 428-430 Jersey Street in Buffalo, New York that partially collapsed on Wednesday June 11, initially causing at least 15 homes to be evacuated. At least two homes remain evacuated.
Burns orders that both the city and the group Save The Livery (www.savethelivery.com) have to come to an agreement on what to do with the building, and try to work out ways of saving at least some portions if it including the facade, side walls and a lift tower. Save The Livery is comprised of concerned area residents who have grown to love the building’s historic and unique character. On June 14, they won a temporary restraining order to stop demolition. The court ruled that the city was only allowed to remove material in immediate danger to residents and pedestrians, but stated that the demolition could only be performed with “hand tools.” The court also ordered that any rubble which had fallen into neighboring yards when the building collapsed, to be removed.
“It is in the interest of the city to have a safe environment–but also important to maintain a sense of historical preservation,” stated Burns in his ruling. Burns has given the sides until tomorrow (Friday June 20) to come to an agreement and has ordered both parties to return to court at 9:30 a.m. (eastern time) “sharp.” Activists of Save The Livery urge supporters of the stable to “fill the courtroom” to show “continued and ongoing support.” The hearing is scheduled to take place at 25 Delaware Avenue in the Supreme Court building, 3rd Floor, trial part 19.
Currently the building is owned by Bob Freudenheim who has several building violations against him because of the buildings poor condition. He has received at least five violations in three months and residents who live near the building state that Freudenheim should be “100% responsible” for his actions. Many are afraid that if the building is demolished, Freudenheim’s charges of neglect will be abolished.
On June 17, developer and CEO of Savarino Companies, Sam Savarino was at the site of the stable, discussing the building with residents and preservationists. In 2006, Savarino proposed and planned The Elmwood Village Hotel, a ‘botique’ hotel on the Southeast corner of Elmwood and Forest Avenues. The project was later withdrawn after residents filed a lawsuit against Savarino and the city. Wikinews extensively covered the story, and contacted Savarino for his professional opinion on the building.
“[I would] love to see it preserved. I was there to see if there was anything we could do to help, to see if anything can be salvaged. I just want to see the right thing happen, and so does the city,” stated Savarino to Wikinews who added that he was allowed inside the building for a brief period.
“The side walls are beyond repair. The roof has rotted and it could come down at any time,” added Savarino who also said that the building “below the second floor appears to be stable.” He also states that the back wall of the building, which borders several homes, appears to be intact.
“Eliminating the back wall could be a problem for the neighbors. It is not unreasonable to leave at least 12 feet” of the back wall standing, added Savarino.
Savarino did not say if he was interested in buying the property, but did state, “I am sure there are a couple of people interested” in buying the property. On Thursday, Buffalo News reported that a “businessman” might be interested in purchasing the property, though Wikinews is not able to independently confirm the report. Savarino says that with the property still slated for emergency demolition, a potential buyer could face tax fees of nearly US$300,000.
Freudenheim gave the city permission to demolish the building on Thursday June 12 during an emergency Preservation Board meeting, because he would not be “rehabilitating the building anytime soon.” Freudenheim, along with his wife Nina, were part-owners of the Hotel Lenox at 140 North Street in Buffalo and were advocates to stop the Elmwood Village Hotel. They also financially supported a lawsuit in an attempt to stop the hotel from being built. Though it is not known exactly how long Freudenheim has owned the stable, Wikinews has learned that he was the owner while fighting to stop the hotel from being built. Residents say that he has been the owner for at least 22 years.
The building was first owned by a company called White Bros. and was used as a stable for a farm which once covered the land around the building for several blocks. The Buffalo Fire Department believes the building was built around 1814, while the city property database states it was built in 1870. Servants and workers of the farm were housed inside resident quarters situated at the rear of the building on what is now Summer Street, but are now cottages where area residents currently reside. Some date as far back as 1829.
At about 1950, the stable was converted into an automobile body shop and gasoline station.A property record search showed that in 1950 at least four fuel storage tanks were installed on the property. Two are listed as 550 square feet while the other two are 2,000 square feet. All of the tanks are designated as a TK4, which New York State says is used for “below ground horizontal bulk fuel storage.” The cost of installing a tank of that nature according to the state, at that time, included the tank itself, “excavation and backfill,” but did not include “the piping, ballast, or hold-down slab orring.” It is not known if the tanks are still on the property, but residents are concerned the city was not taking the precautions to find out.
Thursday, December 18, 2008
A team of eight transplant surgeons in Cleveland Clinic in Ohio, USA, led by reconstructive surgeon Dr. Maria Siemionow, age 58, have successfully performed the first almost total face transplant in the US, and the fourth globally, on a woman so horribly disfigured due to trauma, that cost her an eye. Two weeks ago Dr. Siemionow, in a 23-hour marathon surgery, replaced 80 percent of her face, by transplanting or grafting bone, nerve, blood vessels, muscles and skin harvested from a female donor’s cadaver.
The Clinic surgeons, in Wednesday’s news conference, described the details of the transplant but upon request, the team did not publish her name, age and cause of injury nor the donor’s identity. The patient’s family desired the reason for her transplant to remain confidential. The Los Angeles Times reported that the patient “had no upper jaw, nose, cheeks or lower eyelids and was unable to eat, talk, smile, smell or breathe on her own.” The clinic’s dermatology and plastic surgery chair, Francis Papay, described the nine hours phase of the procedure: “We transferred the skin, all the facial muscles in the upper face and mid-face, the upper lip, all of the nose, most of the sinuses around the nose, the upper jaw including the teeth, the facial nerve.” Thereafter, another team spent three hours sewing the woman’s blood vessels to that of the donor’s face to restore blood circulation, making the graft a success.
The New York Times reported that “three partial face transplants have been performed since 2005, two in France and one in China, all using facial tissue from a dead donor with permission from their families.” “Only the forehead, upper eyelids, lower lip, lower teeth and jaw are hers, the rest of her face comes from a cadaver; she could not eat on her own or breathe without a hole in her windpipe. About 77 square inches of tissue were transplanted from the donor,” it further described the details of the medical marvel. The patient, however, must take lifetime immunosuppressive drugs, also called antirejection drugs, which do not guarantee success. The transplant team said that in case of failure, it would replace the part with a skin graft taken from her own body.
Dr. Bohdan Pomahac, a Brigham and Women’s Hospital surgeon praised the recent medical development. “There are patients who can benefit tremendously from this. It’s great that it happened,” he said.
Leading bioethicist Arthur Caplan of the University of Pennsylvania withheld judgment on the Cleveland transplant amid grave concerns on the post-operation results. “The biggest ethical problem is dealing with failure — if your face rejects. It would be a living hell. If your face is falling off and you can’t eat and you can’t breathe and you’re suffering in a terrible manner that can’t be reversed, you need to put on the table assistance in dying. There are patients who can benefit tremendously from this. It’s great that it happened,” he said.
Dr Alex Clarke, of the Royal Free Hospital had praised the Clinic for its contribution to medicine. “It is a real step forward for people who have severe disfigurement and this operation has been done by a team who have really prepared and worked towards this for a number of years. These transplants have proven that the technical difficulties can be overcome and psychologically the patients are doing well. They have all have reacted positively and have begun to do things they were not able to before. All the things people thought were barriers to this kind of operations have been overcome,” she said.
The first partial face transplant surgery on a living human was performed on Isabelle Dinoire on November 27 2005, when she was 38, by Professor Bernard Devauchelle, assisted by Professor Jean-Michel Dubernard in Amiens, France. Her Labrador dog mauled her in May 2005. A triangle of face tissue including the nose and mouth was taken from a brain-dead female donor and grafted onto the patient. Scientists elsewhere have performed scalp and ear transplants. However, the claim is the first for a mouth and nose transplant. Experts say the mouth and nose are the most difficult parts of the face to transplant.
In 2004, the same Cleveland Clinic, became the first institution to approve this surgery and test it on cadavers. In October 2006, surgeon Peter Butler at London‘s Royal Free Hospital in the UK was given permission by the NHS ethics board to carry out a full face transplant. His team will select four adult patients (children cannot be selected due to concerns over consent), with operations being carried out at six month intervals. In March 2008, the treatment of 30-year-old neurofibromatosis victim Pascal Coler of France ended after having received what his doctors call the worlds first successful full face transplant.
Ethical concerns, psychological impact, problems relating to immunosuppression and consequences of technical failure have prevented teams from performing face transplant operations in the past, even though it has been technically possible to carry out such procedures for years.
Mr Iain Hutchison, of Barts and the London Hospital, warned of several problems with face transplants, such as blood vessels in the donated tissue clotting and immunosuppressants failing or increasing the patient’s risk of cancer. He also pointed out ethical issues with the fact that the procedure requires a “beating heart donor”. The transplant is carried out while the donor is brain dead, but still alive by use of a ventilator.
According to Stephen Wigmore, chair of British Transplantation Society’s ethics committee, it is unknown to what extent facial expressions will function in the long term. He said that it is not certain whether a patient could be left worse off in the case of a face transplant failing.
Mr Michael Earley, a member of the Royal College of Surgeon‘s facial transplantation working party, commented that if successful, the transplant would be “a major breakthrough in facial reconstruction” and “a major step forward for the facially disfigured.”
In Wednesday’s conference, Siemionow said “we know that there are so many patients there in their homes where they are hiding from society because they are afraid to walk to the grocery stores, they are afraid to go the the street.” “Our patient was called names and was humiliated. We very much hope that for this very special group of patients there is a hope that someday they will be able to go comfortably from their houses and enjoy the things we take for granted,” she added.
In response to the medical breakthrough, a British medical group led by Royal Free Hospital’s lead surgeon Dr Peter Butler, said they will finish the world’s first full face transplant within a year. “We hope to make an announcement about a full-face operation in the next 12 months. This latest operation shows how facial transplantation can help a particular group of the most severely facially injured people. These are people who would otherwise live a terrible twilight life, shut away from public gaze,” he said.
Wednesday, June 6, 2007
Following a world premiere during the Director’s Fortnight at the Cannes Film Festival, the latest film by Thai auteur Pen-Ek Ratanaruang made its Thailand premiere on Tuesday night in a screening for the press and celebrities.
Before the screening of the new film, Ploy, the director and his stars took the rostrum for a question-and-answer session, during which Pen-Ek pulled out a digital camera and took photos of the presenter, the press and the actors.
Ploy is a drama film, about a middle-aged Thai-American couple, portrayed by popular Thai soap opera actress Lalita Panyopas and Pornwut Sarasin, a first-time actor whose day job is working as vice president of Thai Namthip, the distributor of Coca Cola in Thailand. The couple have returned to Thailand for the first time in many years to attend the funeral of a relative.
They arrive at Bangkok’s Suvarnabhumi Airport at 5 a.m. after a long-haul flight from the U.S., and check in to a hotel. The wife, Dang, just wants to sleep, but the husband, Wit, wants some cigarettes, so he goes to the hotel bar to buy some. There, he strikes up a conversation with a 19-year-old girl named Ploy (17-year-old first-time actress Apinya Sakuljaroensuk), who’s waiting at the hotel for her mother.
Wit then invites the girl to his and Dang’s room, so she can take a shower and relax. This poor judgment by Wit ignites feelings of jealousy and anger in Dang, and causes the couple to review their marriage of seven years.
Lao-Australian leading man Ananda Everingham is in a supporting role as the hotel bartender. As a counterpoint to Wit’s and Dang’s bickering, the bartender engages in an erotic tryst with a hotel maid (model-actress Porntip Papanai) in a nearby room.
The press screening was held at SF World Cinemas at CentralWorld shopping mall in Bangkok. Given the presence of Coca-Cola’s Pornwut in the cast, it was perhaps not a coincidence that cans of Coke Zero, a new soft drink that is just being introduced in Thailand, were being doled out for free.
According to early reviews at Cannes, Ploy contains a high level of nudity and eroticism, which is uncommon for a Thai film, because Thailand has no film-ratings system and instead adheres to a strict censorship code that excises nakedness and sex scenes.
Ahead of its Thailand premiere, Aphiradee Iamphungphorn, co-producer for Five Star Production, said she knew the film would have to be re-edited for Thailand, but “hopefully not more than we can bear.” To get past the censors, Pen-ek created a special Thailand edit of the film, in which the sex scenes are toned down.
Ploy is the director’s sixth feature film since he made his debut in 1997 with Fun Bar Karaoke, which premiered at the Berlin International Film Festival. Since then, his films are regularly featured on the festival circuit, and are submitted by Thailand’s film industry for consideration by the Academy Awards for Best Foreign Language Film.
Pen-Ek’s latest film is a return to screenwriting, after his previous two films, Last Life in the Universe and Invisible Waves, were scripted or co-scripted by Thai writer Prabda Yoon. It also marks a reunion with leading actress Lalita, who starred in his second feature, 1999’s black comedy, Ruang Talok 69, as well as Porntip, who co-starred in Pen-Ek’s 2001 musical-comedy-drama Monrak Transistor.
Ploy opens in Thailand cinemas on Thursday.
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Submitted by: Tony Carrera
Want to know how to choose a coffee maker? When you go to buy a coffee maker there are so many choices it’s hard to know which one to pick.
To end up with a coffee maker that is perfect for you, you need to consider not only basic features, but a few other features you may not have thought about.
First, you need to decide what type of filter you want. Drip coffee makers offer two types of filters, a basket type filter or a cone shaped filter.
The most popular basket type filters are ones like the Mr. Coffee brand coffee makers are famous for. These basket type filters swing out to put coffee in or take grounds out.
With cone type filters you fill the coffee and take grounds out from the top of the coffee maker. Each has their own advantages but cone type filters are a little less prone to spillage.
You may also want to consider a gold tone filter instead of paper filters to give your coffee a richer taste. These fine mesh gold screen filters allow more flavorful coffee oils in your cup but they do require regular cleaning. So decide if the extra maintenance is worth it.
Another important consideration for how to choose a coffee maker is how convenient is the coffee pot to clean. Coffee pots that have a long and slender neck will be harder to clean than one with a wider opening at the top. That’s because it’s hard to get your hand inside the pot.
If your hand can easily fit inside the coffee pot, it will make cleaning very easy. But if it’s hard to clean with a small opening, you will probably clean it less often. That will affect the taste of your coffee over time due to the build up of oils and residue. So look at how the pot is shaped for cleaning.
Another good tip for how to choose coffee maker, is look for the temperature your coffee will reach when brewing. The water temperature needs to be between 195 to 205 degree degrees Fahrenheit.
Usually, the less expensive coffee makers do not reach these temperatures but the better brand names will advertise this. If you are looking for the best coffee maker for your money, this should be a consideration. After all, you want your coffee maker to make great tasting coffee.
With all the different choices and different models of coffee makers, it’s easy to get confused. But if you want to get the best model that fits your lifestyle, remember these tips for how to choose a coffee maker so you’ll end up with the perfect choice.
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where you can easily shop and compare coffee makers. Get top quality coffee travel mugs that will keep your coffee or tea hot and fresh until the last drop at
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